Best social media marketing tips every organization should apply...

As social media continues to change the way people communicate, it has become an increasingly important tool for small businesses. Let’s face it: Twitter, Facebook, and LinkedIn aren’t going away. While many social media platforms began as a way to connect friends and family, it’s become the norm for all types of business to have some sort of social media presence. As social media continues to change the way people communicate, it has become an increasingly important tool for small businesses. Let’s face it: Twitter, Facebook, and LinkedIn aren’t going away. While many social media platforms began as a way to connect friends and family, it’s become the norm for all types of business to have some sort of social media presence.

Here are the Tips:

1.Quality beats quantity.

You don’t have to post all the time on your social media channels. But you do want your messages to get out there on a regular basis. Still, as a general rule of thumb of what and when to post, remember this: Quality always beats quantity.

Remember that customers shop at small businesses for value. Be radically transparent. Don’t be afraid to have a personality online and keep giving your customers something to come back for. When you build your relationships, you build your business.

2. Share at the best times.

There may not an exact best time to post, but data analytics firm SumAll found the optimum times to post on various platforms as follows: 9 a.m. to 11 a.m. EST for Google +, 1 p.m. to 3 p.m. for Twitter, 1 p.m. to 4 p.m. for Facebook, 7 p.m. to 10 p.m. for Tumblr, 5 p.m. to 6 p.m. for Instagram, and 8 p.m. to 11 p.m. for Pinterest.

3. Focus on community.

It’s been proven by experts that social media marketing can widen your reach, help you engage more audience and create more fans. But social media isn’t like traditional advertising where you put a message out into the world and hope someone responds. It’s more conversational and centered around the idea of a community.

4. Don’t just rely on organic strategies.

In a perfect world, organic search-engine optimatization efforts would be enough for all your marketing needs. And best of all, it’s free. But the world isn’t perfect. Sometimes you have to pay for a spike in traffic.

A pay-per-click strategy is a great way to get immediate results. Use Google Adwords to advertise near specific searches of keywords and you’ll only pay if someone clicks on your ad.

And all the major social media platforms, including Facebook and Twitter, offer opportunities to purchase ads. Advertising is available on YouTube .

When you pay for placements, you expand your outreach outside of your current community of contacts in a rapid and effective way. While organic strategies are great, it doesn’t hurt to shell out money for ad placements on social media networks.

Do you have tips to share? Leave them in the comments below.

#dannitrev