Brand integrity matters!!! There can never be a brand without integrity... #Dannitrev

Brand integrity matters.

During the last few months, I posted on the importance of sales and marketing skills. We’ve also begun to discuss the importance of building, nurturing, and sustaining a brand. I’ve tried to show that behind the sales campaigns, promotions, and advertising you see on TV and in newspapers is a highly complex business tool which you must appreciate and master if you want to develop a profitable business.

Africa is on its way to developing some incredible businesses out there. I feel it in my spirit!

There’s a lot written about brands, and people much more qualified than I spend their careers studying and teaching about brands. You would do well to read and follow some of these experts.

One thing I’ve tried to instill is the important of "Brand Integrity." This is because, in the final analysis, a brand tends to take on the persona of its founders, and those who manage the business on a day-to-day basis.

You must do your best, and try very hard, to instill in your brand a culture of integrity. This is not easy, particularly as the business gets bigger, and you’ve moved away from the center of day-to-day action.

A newspaper, even one on the Internet, is a business. It’s a business whose brand must be based on integrity, because people come to it to be informed about what’s happening. The moment you start writing stories out of your imagination, and print them as true, you’re on your way to practicing the ideology of Joseph Goebbels (Hitler's minister of propaganda).

Africa has some of the most gifted musicians and actors in the world. Most of them go unrecognized, and live in poverty. They could be making millions, and standing on the world stage just like the most famous European and American artists. The problem is simple -- "pirating" of their material, supported by some of their own fans who happily buy the fake products! This is blatant theft.

__Let's do our best, every single day, to try and build brand integrity.

We don't need fake newspaper stories any more than we need fake drugs, fake credit cards, fake DVDs, and fake websites.

The original is always the best, and it has brand integrity.

Remember: There can never be a brand without integrity. And if you manage to fool people, it will never last. Practising integrity might be hard but its one of the things that will sustain you when things get tough.

                                                                                                                          Courtesy: Dr. Strive 

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#Dannitrev