Bouncing Back From Failure, a Fitness Business Gets It Right

Over a Period of time I have come to realize some basic Principles and guidelines which I will mention briefly in the course of this Article,  firstly note this basics:

Very Quickly let me outline some few tips To Achieve Greater results in any endeavour either business or what have you, 

You must;

1-  Be Hungry

2- Stay Focused and Determined 

  . (F- Face, O - One, C- Course, U- Until, S- Successful)3- Be Patient, Persist, remember good things await those who wait.

    You Pust persist till You Succeed, Never Give Up

4- committed

We talked to Griggs, who serves as president and CEO, about how he and Cubbler got their business on track, and why youngsters are such a big part of the equation.

How did you refocus the brand?

We closed our two failing units and decided to take a humble approach—to go out and deliver a good experience to our clients. We had a “come to Jesus” moment, and we committed to one another and to the brand. We realized we were really good at connecting with young people and that we should focus on that strength.

How do you cater to your young clientele?

The majority of our clients are young adults, ages 14 to 22. Matt, especially, has worked with a lot of student athletes from day one and has mentored them through situations with coaches or school. We’ve done extensive work with kids to help them find out what they’re good at. In fact, we have lots of kids who come by after school even on days when they’re not working out to talk about issues.

Up until now it’s been very informal, but recently we’ve implemented a leadership and mentorship program that we developed at the gym. It gives us a tremendous amount of satisfaction, seeing the transformation in the health and wellness, the appearance and the confidence of young people. We want to help them be better students, family members and teammates.

Why did you decide to franchise?

At first, since we make the MaxOut equipment, we were going to focus on building and selling the machines. We weren’t going to say the F-word—franchising. In 2013, I thought we could find someone to sell the MaxOut Strength Studio concept to, and then we could supply them with the proprietary equipment. Matt went out to sell the concept and came back with Paul Segreto from Franchise Foundry, and we decided to stay involved in the brand. Paul does what he does best, which is setting up franchise systems. And we do what we do best, which is refining the concept and mentoring kids.

Why have you chosen to be so open about your missteps?

We’ve mastered what we do in our studio cold, but we’re taking baby steps as a franchisor. We want to make sure we do everything right. We’ve made 95 percent of the mistakes you can make, and we know what not to do.

A lot of things became clear to me last year. I was almost killed in a snowmobile accident, and at that point I found out what’s really important. I got smacked in the face by reality. My purpose is to help other people. It sounds like a cliché, but if the struggles I have been through—whether physical or through growing our business back from extinction—help other people see what’s needed to achieve their dreams, then it’s all worth it.